What Are Its Purposes, Advantages And Techniques
This is a good way to earn some easy money quickly, provided the company is legitimate and the purpose of the calls is specific and not just aimed at calling random phone numbers from their database for selling something. This is a job that most youngsters prefer because the basic requirement for an executive is good communication skills. Telephone Marketing a hot profession among fresh graduates who have a flair for the required language and who possess a pleasant voice.
Telephone Sales Techniques
The caller should start off by greeting the customer very warmly and should ask the customer about where he stays or a few other things about him. Keeping these points in mind, the caller should start off a less personally rather than actually plunging into the product and convincing the customer to buy the same. A personal rapport has to be built within the first minute of the call so that the customer is interested to listen to what the caller has to say. The caller should never go on rattling about the product and its benefits as soon as the call starts. The customer should be given ample time to narrate any previous experiences or if they have any suggestions or feedback for improvement of a particular product or service. The customer must be fully involved in the call and then the caller should introduce the product to the caller in a very pleasing way and explain how it would benefit the customer.
The first and foremost thing that marketing callers should bear in mind is that there is the likelihood that their offers will be rejected by the customers. Offense can never be a part of this process. Even if the customer expresses outright disinterest in the product, the caller should always persuade and understand from the customer as to why the latter is not interested. The call should be closed in such a way that the customer sets to think hard about the product, its features and its benefits, long after the call is over. The caller should always keep the customer open ended and never conclude with a strong yes or no. Even while ending the call, the caller should insist on the savings and benefits that the customer might get, if a particular product is used and this helps to influence the decision making capacity of the customers in a big way.
There are courses conducted exclusively for youngsters who are interested in this profession. Experts in voice and accent training ensure that the language and the speech patterns of the individuals are changed. These executives have to be on call constantly with either local or international clients. Therefore, these youngsters are trained on their voice modulation techniques. They are also trained on some basic telephone manners, like, for example, being always pleasant over the call, never getting frustrated or angry on the customer, helping the customers with each and every query and being polite always, even if the customer loses his cool. This is a job, where excellent temperament is needed, so, executives are trained on improving their mental composure.